What would an increased average cart size do for your business? Sportitude increased theirs by 23% in just 6 months with a Limepay checkout solution.
How Sportitude increased their average basket size by 23%
Sportitude offers authentic performance sports gear from all leading sports brands, as well as Australian and international hard-to-find specialist brands.
In early 2020, they started looking for a new Buy Now Pay Later (BNPL) solution, as their existing providers forced their customers to redirect from their website during checkout. This meant they didn’t have full control over their customer data and purchasing experience, and they wanted to change that to build better relationships with their customers and optimise sales.
After an extensive search, they decided to partner with Limepay to deliver a white-label BNPL solution on their site.
Not all BNPLs are created equal...
Payment arrangements, fees and terms of service aside, there’s not a lot that differentiates conventional BNPLs from each other. Switching from one to another may increase your profits through transaction fee savings, but it’s unlikely to have much impact on metrics such as cart abandonment, cart size or repurchase rates.
White-label BNPLs, though, offer a quicker checkout experience for consumers. Customers don’t need to create or maintain with various BNPL providers so there’s no logins or redirects to complete purchases from your site. Intuitively, it makes sense that reducing friction in the checkout process results in more consumers completing their purchases.
Offering BNPL and pay instantly, in one
Sportitude chose Limepay because it offers a single solution that addresses both of their needs (pay instantly plus pay in instalments with buy now, pay later), delivered by a single widget which doesn’t redirect customers to a 3rd party website.
With the seamless and swift implementation of Limepay, Sportitude saw incremental gains that went beyond their existing BNPL results quickly.
“Because Limepay allows us to maintain the entire customer journey through checkout, that really puts us in the driver’s seat to manage the relationship with the customer and increases our chances to be able to increase the lifetime value of the customer through repeat purchases”.
- Roumen Staykov, Founder, Sportitude
Getting started
Making the switch to Limepay was a lot easier than Sportitude had imagined. Even though Sportitude is built on a custom ecommerce platform, Limepay was implemented quickly and seamlessly, with minimal effort from Sportitude’s team, in the lead up to Black Friday and Christmas, the busiest retail period of the year.
How it works
With Limepay integrated with the site, Sportitude’s customers can see both the full item price and how much individual BNPL instalments will be directly on the product page. This up-front information leads to greater consumer confidence and an increased average cart size.
When they reach the cart page, Sportitude customers can checkout in one step. There’s no need to redirect or launch a pop-up, they can simply enter their details straight on the screen and use the toggle to choose between paying in full or in four instalments (BNPL).
What’s more, all emails and texts confirming the purchase, including BNPL instalment reminders, come from Sportitude, ensuring they’re the only ones contacting their customers, and they own the customer experience from end to end.
The end result?
Within 6 months of adopting Limepay’s white label BNPL solution, Sportitude saw it considers a dramatic improvement in sales results:
- Over the 2020 Christmas period, basket size increased by 23%.
- Chargeback rates declined dramatically year on year.
Sportitude believes Limepay has made the whole purchase experience for the customer seamless and reduced friction in their checkout. They retained the full customer experience as they were able to keep the customer on their website the entire time.
Take the Checkout Challenge today
Do you know the incremental profit you could drive for your business if you reduced your cart abandonment? What about if you increased your average cart size? Or your customer loyalty and repurchase rates?
All checkouts do the same thing – they let your customers and pay for purchases on your website – but not all checkouts are built equal.
Just like you hold performance reviews for staff, you should evaluate your checkout solution to ensure it’s delivering the results your business needs (and deserves).
But how do you evaluate a checkout?
Download our Free Ultimate Checkout Checklist
If you’re ready to step up your checkout solution, get in touch and let’s chat about how we can help you grow your business.